The company

Trenchless rehabilitation specialist Interflow was founded in 1936 as General Constructions (GC) by Harold Weaver. The company has grown and developed over the years, and today Interflow is focused on trenchless rehabilitation projects.

Throughout its history, Interflow has demonstrated its commitment to innovative technology, importing the first Barber-Greene from the USA in 1938.

Today it is still run by the founding Weaver family and is celebrating its 75th year of operation in 2011.

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The opportunity

Interflow, being a company with a long and successful history, had the opportunity to tell its story to its staff and other key stakeholders.

By doing so, they could demonstrate the many years of industry experience that the company has gained which has led to their expertise in pipeline rehabilitation; and reinforce their credibility as pioneers and innovators in the industry.

The solution

Interflow approached Infrastructure Marketing Solutions with a proposal for a custom coffee-table book, filled with the innovations and people that made Interflow what it is today.

“We wanted to show all the innovative technology and fantastic characters that have contributed to the success of the company. And what better way to highlight them than through pictures?” said Joe Puglisi, Product Manager at Interflow.

While Interflow had the images and records needed to put a great book together, they realised that they needed to find a publisher who had two things – custom publication knowledge, and an understanding of the specialised trenchless industry.

“We chose to work with Infrastructure Marketing Solutions because of their knowledge about trenchless technologies, the work that they do in the industry and their publication expertise.”

The result

The result was an A4 coffee-table book filled with pictures and captions, taking readers on Interflow’s journey over the decades.

“This is a book that will make Interflow people very proud of the company they work for and at the same time show the industry that Interflow’s longevity is built on our three core values: competency, honesty and reliability.”

“We’re extremely happy with the entire journey of the book production. From the early stages of concept and design, to content inclusion and ultimately the quality of the finished book, Infrastructure Marketing Solutions did a fantastic job throughout the process.” said Mr Puglisi.

Read more about how Infrastructure Marketing Solutions can help you by clicking here. To read more about the Interflow case study, click here.