How to effectively market your business in trenchless

While many customers receive product and service information from advertising, tradeshows, sales calls, and personal and professional networks, 80 per cent of Australians use the internet regularly, according to reports from Nielsen. This has a great impact on the strategies used in marketing.

Infrastructure Marketing Solutions Manager Jacinta Hannaford said that this creates an exciting opportunity for trenchless businesses.

“Properly blending traditional marketing tactics, such as advertising, with new tactics, such as producing online educational resources and articles, can produce strong sales leads and growth results,” said Ms Hannaford.

“However, companies using Trenchless Technology don’t always use these new marketing tools, either due to being unable to keep up with rapid changes in marketing, or lack of resources.”

To help trenchless businesses of all sizes understand the how, what and why of advertising and marketing, Infrastructure Marketing Solutions has produced a whitepaper called How to effectively market your business in trenchless.

Ms Hannaford said that this resource helps businesses in the industry understand how to create strategic plans, and select sound tactics and promotional channels.

The whitepaper includes:

  • The marketing fundamentals
  • Planning your marketing
  • 10 strategies for marketing
  • The most effective marketing channels
  • The importance of research and measurement
  • Marketing plan template.

Infrastructure Marketing Solutions creates engaging marketing and communications specifically for businesses in trenchless. Our unique expertise and access to trenchless means we can execute integrated marketing communications campaigns across a variety of online and offline media to ensure that you reach new and existing customers for greater return on investment.

Subscribers to Trenchless Australasia magazine can receive the whitepaper by emailing {encode=”jhannaford@gs-press.com.au” title=”jhannaford@gs-press.com.au”}.

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