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Construction industry behind with social media

The survey of more than 1,126 businesses revealed 36 per cent of businesses are not sure how to use social media to engage their market.

The survey revealed 72 per cent of businesses know having a strategy for social media is important but they are unsure how to create this strategy to engage their followers.

Given the survey revealed 40 per cent of businesses see tangible results from using social media, the survey provides a pertinent reminder that industries, such as the trenchless sector, need to keep up with digital trends in order to keep relevant to clients.

To cater to this knowledge gap in the sector, Trenchless Australasia has released a social media white paper “÷How to use social media to market your trenchless business’.

The information, advice and examples in this guide will help companies engage with new clients and achieve their branding objectives efficiently, through the use of social media. Visit the

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