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Supporting our customers through COVID-19, a message from our CEO

Publisher of Trenchless Australasia, and CEO of Great Southern Press, Annie Ferguson, offers a message of support to our customers and partners during this challenging time.

The rapid and unprecedented spread of coronavirus around the world is impacting us all in different ways. This is a time of uncertainty and high anxiety, and we are all turning to our leaders for security and support.

Thankfully, many of the businesses operating in the trenchless sector have been deemed by governments as essential services and, as such, will be able to continue operating through the pandemic, albeit with operations adjusted to adhere to social distancing practices where possible.

For all businesses operating in the trenchless sector during this period, we have compiled two quick articles that will provide you with key information during the pandemic:

Supporting our partners during the crisis

Great Southern Press (GSP) has been working with industry for more than 50 years. We are passionate about partnering with our customers to help their businesses grow and thrive, and understand the challenges associated with operating in these tough times.

We are in a strong position to partner with your business and build a communication plan to build brand awareness and connect with current and future clients through our publications, e-newsletters and websites.

With the uncertainty of the events sector, there has never been a more important time to turn to traditional media channels to help your business prosper.

The world after COVID-19

Since Australia began to be impacted by the coronavirus, we have been actively reaching out to our readership and customers and are happy to report there is a strong amount of optimism in the air.

While it is tough times ahead, most feel that we are facing a quiet 3-6 months with a boom waiting for us at the end.

With this feeling amongst many key players in the industry, we feel very strongly that this is an excellent time to begin thinking about how you can position yourself as a market leader when the industry begins to ramp up once government lockdowns are lifted.

GSP has always taken a long-term view to communication and marketing plans with our clients, and while there is no doubt this short-term challenge will have an impact, we are excited about the possibility of long-term growth that can be achieved through good planning and strategy in this period.

If you would like any assistance or further information on how GSP and Trenchless Australasia can help to support your business through this period, please do not hesitate to get in touch.

– Annie Ferguson, CEO, Great Southern Press

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