Earlier this year, CEA agreed to purchase ELB Equipment – the well-known distributor of Ditch Witch and Komptech equipment – in a transaction that was officially completed on 2 July 2020.
As part of the acquisition, CEA will also become the distributor of Diamond Z, Screenpod, TrackStack, Hammerhead, Ring-O-Matic and Subsite equipment, adding to its expanding portfolio of products for clients operating in the infrastructure construction, utility maintenance, waste management and recycling sectors.
Already operating as the distributor of JCB Construction Equipment Australia, Dynapac compaction and paving equipment, and Atlas Copco generators, portable air compressors, and lighting towers, the addition of Ditch Witch and Komptech to CEA’s portfolio will strengthen the company’s well-established footprint across the country.
“We are really pleased to add these strong brands to our product portfolio,” says CEA CEO Hylton Taylor.
“As a growing business we are continually looking at how we better meet the needs of the ever-evolving market. Adding strong, well established brands to our portfolio strengthens our ability to support our diverse range of existing customers and provides the opportunity to interact with a whole new client base.”
As part of the acquisition 55 employees from ELB Equipment will transition to CEA, ensuring key product knowledge and strong customer relationships are retained within the business.
“We’re excited to be joining CEA,” says ELB Managing Director Christopher Malan.
“CEA is well known for its professionalism, extensive focus on core product lines, and supporting its staff to carry out their integral roles within the business. The ELB team is really looking forward to coming together with CEA to collaborate and build on the Ditch Witch and Komptech brands here in Australia and New Zealand.”
The ELB Equipment head office and administrative staff commenced relocation to CEA’s head office in Horningsea Park, Sydney from early July 2020, and ELB’s operations in Sydney, Adelaide and Brisbane will commence consolidation with CEA’s facilities throughout the year.
It is anticipated all ELB Australian facilities will be consolidated with their CEA counterparts within 18 months and a priority of the business is to ensure there is minimal disruption and downtime while the transition takes place.
“There will be a period of transition over the coming months as we move the ELB team into the CEA premises, but I am confident we can complete this quickly and with minimal disruption,” says Mr Taylor.
“Since first announcing the acquisition, we have received extremely positive feedback from the market and we are looking forward to the future opportunities this will present to the CEA business.”
This article was featured in the September 2020 edition of Trenchless Australasia. To view the magazine on your PC, Mac, tablet or mobile device, click here.
For more information visit the CEA website.
If you have news you would like featured in Trenchless Australasia contact Assistant Editor Sophie Venz at svenz@gs-press.com.au